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EKO Smile club

EKO Smile club is a program for rewarding our loyal consumers.



EKO Smile Club is a rewarding customer loyalty program at EKO petrol stations on the territory of Serbia. The program was launched in 2013 and has more than 450.000 registered members now. By filling in a simple application for the program that is available in all EKO petrol stations, you will immediately be issued your Smile card and become a club member. You score points immediately after the first transaction you make, and the card is immediately active and you can start using it to collect points. In order to ensure that the card is active for spending points, and/or taking over gifts, your personal data from the application for obtaining EKO Smile Club card must be registered electronically.



Scoring Points

 

Show your Smile card (main card or one of the 3 mini tag cards) or the code from the mobile app before each purchase and simply score points for valuable gifts. For the purchasing oil products of any kind, points are scored for each purchased litre, and the number of points depends on the type of fuel. The list of oil products and the number of points scored per litre is defined in the table below:

Type of derivatives

Scores for 1 litre

Auto Gas

1

Diesel Economy (Euro diesel with additives)

2

Diesel Avio (with additives, double filtered Euro diesel)

2

95 Economy (with additives BMB 95)

2

Racing Formula 98 (with additives BMB98)

 



For shopping in stores and cafés in EKO petrol stations, points are scored for every purchase in the amount of 50 or 100 RSD. The number of points scored for each 100, and/or 50 RSD depends on the product category and may range between 1 do 5 points. The list of categories in the shop and the number of points scored for making a purchase in a certain amount are listed in the table below:

Points per category - market

Number of points per 100 RSD

Motor oils

3

Gas bottles

2

Café

5

Car Wash

4

Snacks and sweets, food products, alcoholic and non-alcoholic beverages

 

Newspapers, maps, books

 

Entertainment

3

Car cleaning products and other car products

4

Other products

4


Points in stores cannot be scored when purchasing cigarettes, crediting accounts and tag devices.

 

Example of purchase and number of scored points is given in the table below:

 

Example of scoring points

Quantity

Products

Number of pointsd

20 litres

Euro Diesel (Diesel Avio)

40

1 piece

Car Wash Premium

20

1 litre

EKO motor oil

24

1 piece

Espresso (Café)

5

1 piece

Chocolate

2

1 piece

Newspapers

1

Premium status

All our customers may qualify for the Premium status during a three-month period and achieve many additional benefits. The qualification periods start on March 1, June 1, October 1 and December 1 each year and last for 3 months.

If you score 1000+ points during one qualifying period, your benefit in the next 3 months will be an increased number of points per litre of purchased oil product. The number of points depends on the type of oil product and is shown in the table below:

 

Types of derivatives

Poeni za 1 litar

Auto Gas

1,5

Diesel Economy (Euro diesel with additives)

3

Diesel Avio (with additives, double filtered Euro diesel)

5

95 Economy (with additives BMB 95)

3

Racing Formula 98 (with additives BMB98)

5


If you do not score 1000+ points during the 3-month period during which you exercise the right to premium benefits, your status of a regular customer will be restored and you will lose the right to benefits during the next 3 months.

The sum of points for qualifying for the Premium status does not include purchases paid or by EKO Business card.

In addition to the increased number of points, premium users will also have additional benefits in EKO Smile Club mobile application such as coupons by which they will receive gifts or be entitled to discounts at program partners.

Example of scoring points: You scored 1100 points during December, January and February and became entitled to have additional benefits during March, April and May, such as 3 points per litre of unleaded 95 Fuel Economy and 5 points per litre of unleaded Racing Formula 98 fuel. If during these 3 months, or March, April and May, you fail to score again the minimum of 1000 points - in June, July and August you will not be eligible for premium benefits, but you will have a chance to qualify again in order to have benefits during September, October and November.


Taking over the Gifts

When you score enough points and decide to take over certain products from the EKO Smile Club Offer, you can find them in all EKO petrol stations in Serbia. Smile Promo products from the catalogue are not available in regular sales in EKO petrol stations and are intended exclusively for EKO Smile card users. When taking over gifts at the cash register, you must have a card with you so that you can use the collected points from the card.

 

You can take over a certain number of products immediately because they are displayed on the special shelf for Smile products at the petrol station, while some of the products are physically not in the petrol station, but you will get a special voucher for them with which you can take over the gift directly at the sales point of the Program Partner.

A gift available through a voucher can be delivered and returned to the home address, if this is indicated in the catalogue or if is more convenient for the card user, in that case the cardholder will cover the shipping costs. All gifts are taken in exchange for Smile Points and a certain amount in dinars.